The government is hoping the so-called orange economy, or creative industries – the country’s film, art, music and gaming industries – can help to diversify the economy away from oil.
The throngs of people attending FILBo, Bogotá’s annual book festival, this year show there’s a great potential market for creative industries in the country. What has generally been dubbed in Colombia as the “orange economy” currently accounts for 3.3% of the country’s GDP – a figure the government hopes to increase.