“This year you should not miss the work of Alfredo Jaar in the Sitio section. Right in front of the entrance to the fair, we will have an intervention by the Chilean artist called ‘A Logo for America’. It’s a 45 second animation that says “This is not America” as a response to the use of place names to exclusively designate American territory. The installation was first featured in New York’s Times Square in 1987. It was later picked up again at London’s Piccadilly Circus, and this time the attendees of the 15th edition of the fair will be able to appreciate it.